Presented by Daniel Janal

Author of "Dan Janal's Guide to Marketing on the Internet," (John Wiley & Sons, 1999), and "Online Marketing Handbook."

The Internet represents a revolution in distributing information, products and services. How will your company succeed in this vast new marketplace? What does it take to succeed?

In this exciting presentation, Dan Janal identifies the top business models and Fmarketing strategies that have reaped dramatic rewards for small businesses and entrepreneurs. Using a variety of format: lecture, case study, web site examples and interactive exercises, each participant will create a personalized plan to maximize the chances for success on the Web and minimize the chance for failure.

In this one-hour session, you'll learn how to:

• Integrate the Internet into your marketing plans
• Create an Internet marketing campaign that reaches your clearly defined marketing goals
• Write web pages, sales materials, ads, e-mails and publicity materials that take into account the new writing style for the Internet
• Craft marketing materials that stimulate people to buy from you
• Publicize and promote your web site so people come
• Implement tactics to make customers for life using low-cost tools on the Internet
• Determine if your tactics are working by using state of the art Return on Investment (ROI) measurements.

You'll leave the session:

• With your own, personal blueprint of what you need to do to position your company for success.
• With a worksheet designed to improve your company's rankings on search engines.
• Having a clearer understanding of what business tactics succeed on the Internet.

To schedule Dan Janal to speak at your next seminar, contact us at 952.380.1554 or via the Web at www.janal.com.