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Reporters Are Looking for YOU!: Get the Publicity You Need to Build Your Business Paperback – February 9, 2012

by Dan Janal (Author)

4.5 15 ratings

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Get more publicity with ProfNet, HARO, PR LEADS or Reporter Connection and other reporter pitching services. These tips will help you pitch more effectively so reporters will want to quote you. Result: Your company can get more publicity so they can sell more products and services more easily.The good news is that reporters need you to write their stories. The bad news is that hundreds – or even thousands – of experts and sources are competing for the attention of those reporters. Now you can stand out from the crowd and see your name in print!Follow these easy, proven tips from Publicity Coach Dan Janal, founder of PR LEADS, the most cost-effective publicity leads service in the industry! He’s helped more than 5,000 people just like you get quoted in The New York Times, Forbes, Harvard Business Review, and top media for women, fashion, education, health, fitness and business. You’ll learn how to manage your time effectively so you don’t waste time and make the best use of your time. You’ll learn what to do with the publicity you get so you can get more sales and even more publicity.Best yet, you can get FREE advice on how to improve your responses by emailing your sample leads to Dan Janal (dan@prleads.com) Let’s get started. You are this close to seeing your name in print and building your business with publicity!

Editorial Reviews

Review

"I've used Dan's PR system for years and landed dozens of publications, including many of the major ones. This book is easy to read, fast to assimilate, and contains everything you need to know to be a press superstar." Mike Faith CEO, President Headsets.com, Inc.

"I love your tips! Some of them I already know and practice, so they're great confirmations. Some I've forgotten, so they're great reminders. And some I had never thought of, so they're really helpful. All in all, excellent content and value".

Philippa Gamse
CMC 
Author "42 Rules for a Web Presence That Wins"

From the Author

I've helped lots of people get publicity by improving their pitches to reporters. Send me your pitch (dan@prleads.com) and I'll give you useful feedback. Be sure to include the reporter's pitch as well so I can see the context.

From the Back Cover

Get More Publicity from HARO, PR LEADS and ProfNet!

The good news is that reporters need you to write their stories.
The bad news is that hundreds - or even thousands - of experts and sources are competing for the attention of those reporters.
Now you can stand out from the crowd and see your name in print!

Follow these easy, proven tips from Publicity Coach Dan Janal, founder of PR LEADS, the most cost-effective publicity leads service in the industry! He's helped more than 5,000 people just like you get quoted in The New York Times, Forbes, Harvard Business Review, and top media for women, fashion, education, health, fitness and business.

You'll also learn how to manage your time more effectively so you don't waste time and make the best use of your time.

You'll also learn what to do with the publicity you get so you can get more sales even more publicity.

Best yet, you can get FREE advice on how to improve your responses by emailing your sample leads to Dan Janal (dan@prleads.com)

Let's get started. You are this close to seeing your name in print and building your business with publicity!

About the Author

Dan Janal is one of the Founding Fathers of Internet Marketing and Publicity. He wrote one of the first books about marketing on the Internet back in 1994. Many Internet marketers credit Dan with helping them build their businesses. A sought-after speaker, he has taught at Berkeley and Stanford, as well as spoken at conferences through the U.S., Canada, Mexico, Brazil, China and Hungary. In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for speakers, independent professionals and small businesses. He also writes press releases designed to rank high on search engines. His latest book is "Reporters Are Looking for You!" For information to work with Dan as a coach or as a speaker, please go to www.PRLEADSPLUS.com

Product details

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (February 9, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 90 pages
ISBN-10 ‏ : ‎ 1466345004
ISBN-13 ‏ : ‎ 978-1466345003
Item Weight ‏ : ‎ 4.8 ounces
Dimensions ‏ : ‎ 6 x 0.21 x 9 inches

Customer Reviews:
4.5 15 ratings

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Dan Janal

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Dan Janal helps leaders brand their businesses with books and publicity. He is one of the Founding Fathers of Internet Marketing and Publicity. He wrote one of the first books about marketing on the Internet back in 1994. A sought-after speaker, he has taught at Berkeley and Stanford, as well as spoken at conferences through the U.S., Canada, Mexico, Brazil, China and Hungary.

In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high to rank high on search engines.

For thought leaders, he offers these services: book coaching, developmental editing and ghost writing.

For information to work with Dan as a coach or as a speaker, please go to www.WriteYourBookInAFlash.com

Customer reviews

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David A. Koop

Over deliver, that is what this book does

Reviewed in the United States on February 23, 2012

Verified Purchase

There are so many people out there telling you what to do and how to do it. But how can you trust them? Well in this case that is so easy; Dan Janal is the thought leader in this area. I have benefited from his advice over and over again. I have heard him speaking in seminars and read some of his previous writings. I have also benefited from using his services. This guy knows what he is talking about, because he is out there doing it day after day for so many entrepreneurs and authors. If you're not sure that his ideas work just Google "David A. Koop". I am a bestselling Author but my search results stunk until I implemented some of his ideas. Now I am listed on the top of first page, and pages and pages of results for me beyond that. Previously I did not show up on the first page at all. We all know that if you are not showing up in the top few listings of page one... you will not be seen by your customers.

Here is another one; "Cancer It's a Good Thing I Got It!" Google that one and just look at the results Dan Janal's ideas have created for me. Hey we are not done yet. That is the benefit of implementing just a few of the ideas you will find in his book. We will be implementing even more in the next few months.

Content from the news media gets a much higher listing on the search engines. The news media are looking for new content each and every day. You can become the go to expert in your field when you follow Dan's advice.

Reporters are looking for YOU! - Will pay back on your investment so many times... well it is just silly. But please understand, you have to take the time and energy to implement the tips that you choose out of this book. It won't happen on its own; you have to follow his advice. If you do you will be amazed at your results. I know I am.

Cancer - It's a Good Thing I Got It !: The Life Story of a Very Lucky Man

2 people found this helpful

Helpful

Nick Vulich

Good Advice for becoming an expert in your field

Reviewed in the United States on June 21, 2013

Verified Purchase

Short, easy to read, and lots of great tips on get how to get quoted.

If you want to become the go to guy or gal in your field, this book might be the answer for you. Lots of advice on how to handle reporter requests for quotes.

Here's one spoiler - "Tell them exactly what you want them to say." Do it by email, phone, whatever method it takes. Just remember, reporters are busy people, normally they will print the quote the way you gave it to them, so make sure you tell them the way you want it quoted.

Here's another tip. Don't over think it. The first request I had for an interview in a national magazine, I spent an hour and a half answering three questions the author sent me. Janal suggests spending ten minutes tops. The journalist is a busy person. So are you. Answer the questions most important to getting your message out there, and then stop. That way you get quoted the way you want.

Also has some good info on working ProfNet. I wish there had been more on this, including some info on their rates.

Anyway, there's a lot of info here that can help you develop your platform as the expert you want to be.

Good return on my investment for the hour it took to read this book.

Helpful

Words Failing Me

I thought this booklet was a poor value and intensely self-promotional

Reviewed in the United States on August 23, 2014

Verified Purchase

I thought this booklet was a poor value and intensely self-promotional. I returned it -- something I rarely do with books.

Helpful

Chris Duke

Packed full of simple, valuable nuggets for connecting with reporters

Reviewed in the United States on May 17, 2012

Verified Purchase

I've followed Dan for a few years now via his newsletter and enjoy his no-nonsense style and easy to follow, practical tips. He actually responds to email and is generous in sharing his knowledge. I expected to get the same from his book and was not disappointed. This is not a lengthy `How to do everything PR' guide, but rather a quick read of simple yet powerful nuggets from someone who knows the PR and reporter business inside and out. Yes, he does have a paid service, but this is not simply a `sales pitch' in print. The book stays on topic, giving the reader simple tips on how to connect with reporters to increase the odds of being quoted in the press. I'll read it more than once, knowing that if it helps generate just one press quote, it'll be worth many times what I paid for the book.

Helpful

Dianne M. Daniels

Consistently good, usable advice from a recognized professional

Reviewed in the United States on January 3, 2013

Verified Purchase

Dan Janal's work is well known to me - I've followed his information via email for quite some time, and I was excited to see this book. Yes - reporters are indeed looking for knowledgeable experts on a myriad of different subjects, and this book shows you how to be recognized for your expertise. He gives good information on how to frame a response to a reporter's inquiry, how NOT to annoy reporters, and how to position yourself. Dan's books always have good, usable advice that can be implemented quickly for positive results.

Helpful

Jennifer Selby

Right to the point and no fluff

Reviewed in the United States on April 3, 2012

Verified Purchase

Thank you, Dan, for narrowing your years and years of advice into the most important and tactical tips for a (very) small business. When you provided similar advice to me, it resulted in a NY Times interview and an AP release that is read around the globe to this day, three years later. I had no clue how to make anything on this scale happen until you spelled it out for me, step-by-step.

Helpful

Lisa McLeod

Read this if you want to become a nationally-known expert in your field

Reviewed in the United States on January 19, 2013

Verified Purchase

If you need to get press for yourself, your book, your business or your product, READ THIS! Dan Janal tells you how to establish yourself as the go-to expert, the one the press turns to every time. Dan's advice helped me get national publicity, grow my business and make a best-seller list.

Lisa Earle McLeod
[...]

Reviewed in the United States on February 29, 2012

Verified Purchase

I just finished reading Dan's book and found it to be spot on!!! It has reinforced what I have been doing and has provided some great insight and ideas going forward. I highly recommend this book for anyone wanting publicity, to build their business and become the go-to expert.

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