Presented by Daniel Janal

Author of "Dan Janal's Guide to Marketing on the Internet," (John Wiley & Sons, 1999), and "Online Marketing Handbook."

One of the most productive marketing tactics on the Internet is also the most misunderstood: e-mail marketing. Companies that don't know how to use e-mail ethically will find themselves the victims of consumer backlash and boycotts. They also will have invested time and money but gained nothing for their efforts.

In this one-hour workshop workshop, Daniel Janal will show you how to gain profits and influence your audiences:

• Understanding what is ethical and what is unethical on the Internet
• How writing style differs on the web from traditional direct marketing
• How to grab readers by the throat by writing compelling "subject" or "headlines"
• How to write compelling letters that get readers to take action!
• Overview of leading e-mail software programs

You'll leave the class knowing how to conduct all phases of a successful e-mail marketing campaign.

To schedule Dan Janal to speak at your next seminar, contact us at 952.380.1554 or via the Web at www.janal.com.